Typology have one mission to accomplish: to give you a new experience about the character of the typefaces and what does it communicates. In order to make it clear, a fresh and exciting, yet good justifyed tool was needed. That's how the idea of typology's quiz was born. But let's explain how does this quiz works.

The character of every selected typeface will be classified and asociated to a human personality, that means a font can be as serious, classy and elegant like your grandma, as chic, loud and luxurious like one of your friends or fun, alive and adventureous like you.

The project started as a university's semester research about the typographic characters and had four phases. During the first phase the research about typography started, the information was collected and refined into a specialized research for typeface character classifications. By the second phase the idea of a tool that makes the information a experience was developed. By the third phase the tool quiz) and web page was programmed, analyzed and tested. In the fourth the presentation and publication of the project will take place, willing to make a connection between the user and the delivered information and making typography come to life.

A lot of exciting knowledge and ideas were puted together, starting from the conception of the experience that the user should get by using this tool and assuring that the information will be delivered to him, the research that backs up the argumentation of the project, designing the interface of the web site and finally the coding behind it and behind the quiz. Take a tour through the web site to experience the character of typefaces.